Friday 28 April 2017

Final Product - 'STOLEN' Film Trailer


Link to access film trailer on YouTube: https://www.youtube.com/watch?v=LR1hd4r9xWY
(please use if embedded video does not work - change quality settings to 1080p50)

Final Ancillary Product - Film Poster

Final Ancillary Product - Film Magazine Cover

EVALUATION QUESTION 4 - How did you use media technologies in the construction and research, planning and evaluation stages?


Throughout each stage of the completion of my A2 Media Studies Advanced Portfolio, I was required to use a range of different media technologies in order to complete each task successfully. The mind-map above (created using Bubbl.us) shows how and where I used various technologies and platforms during the construction and research, planning and evaluation stages of my project.

My use of media technologies has improved immensely since completing my Media Studies Foundation Portfolio at AS Level. Since starting this particular piece of coursework, I have developed new skills from creating my film trailer and two ancillary products (a film poster and magazine cover), as well as having expanded on existing experiences regarding media technologies.

Research:
Within the research stages of my A2 Media coursework, I needed to understand the codes and conventions of genre and form (real media products) in order to be able to create a final outcome that would be convincing to my target audience. Exploring real media products allowed me to successfully emulate the form of a film trailer, film magazine cover and film poster.

Planning:
Blogger was my predominant way of documenting my planning tasks. I did not use an excessive amount of different media technologies during this stage.

Production:


When editing my film trailer, I used Adobe Premiere Pro as my primary media technology during the construction stage of my film trailer, which was therefore my chosen editing software. Whereas in AS Level Media Studies in which I had used iMovie to edit my film opening sequence, I decided to use Premiere Pro this year to edit my film trailer. Although using iMovie was successful last year, I found this editing software was too basic for editing my A2 film trailer. At the time, I found iMovie accessible as I had not studied Media Studies prior to A Level and therefore had never been required to use editing software to edit a film before. As a result, I adapted to using iMovie quickly due to it being a simple way to edit my opening sequence. However, this year I wanted to use a more complex editing software and decided to use Adobe Premiere Pro as this particular program allowed for more detailed editing due to having more editing options. For example, I was able to edit the overall brightness and contrast of my footage, whereas last year I did not (when using iMovie). Although I used artificial lighting when filming the majority of my internal scenes, I was able to adjust the brightness, colour and contrast of my footage using Premiere Pro. This allowed me to edit my film trailer where my footage was slightly grainy or where the overall colour/lighting in the frame was too warm or cool toned. Premiere Pro provided me with a range of tools I could use to create an ominous atmosphere for my film trailer. The razor tool was particularly useful in regards to accuracy when cutting and placing my footage in the correct order.
Despite not using any filters in my final film trailer, Adobe Premiere Pro enabled me to explore a range of ways in which I could edit the colour and lighting in my footage. I therefore created a number of colour editing tests (which can be found here and here) to search for potential ways in which I could improve the colour and lighting of certain scenes in my film trailer. An example of one of my colour tests is shown below. Similar to the symbolism of the colour red used in the 1973 horror thriller film 'Don't Look Now', I had originally intended for red to be an important colour throughout my film trailer and to therefore stand out to my audience as a result (due to the red scarf in my film trailer being a motif of the protagonists stolen identity). I was able to experiment by turning my footage into black and white, despite leaving only the red of the protagonist's scarf. My outcome was reminiscent of the 2014 Iranian (vampire) thriller film 'A Girl Walks Home Alone at Night', which was filmed exclusively in black and white, with red being symbolically used (to connote blood) in the film posters. However, this colour test was most similar to the editing technique used in the 1993 historical drama 'Schindler's List', where the only colour remaining throughout the film is the red in the child's coat. Although I did not use this particular technique throughout my film trailer, this is one example of the many tools this particular editing software allowed me to experiment with when creating my film trailer.
Colour Test using Adobe Premiere Pro
'A Girl Walks Home Alone at Night' Film Poster
The iconic 'girl in the red coat' from 'Schindler's List'

In regards to exporting my film trailer, I used YouTube as my primary media platform. This was a suitable way of presenting my final film trailer as this allowed me to reach a wide online audience; YouTube is easily accessible and widely used around the world. Uploading my final product to YouTube also enabled me to embed my trailer onto my blog, resulting in my work being in one place.


Evaluation:


During the completion of my evaluation questions I explored different ways in which I could present each individual question. To present my evaluation questions I used a range of media technologies such as Microsoft PowerPoint 2010. I used this particular platform to create PowerPoint presentations which I then uploaded to SlideShare. Using Microsoft PowerPoint 2010 in correlation to SlideShare allowed my presentations to be shown on Blogger; SlideShare enabled me to embed my presentations onto my blog so that my evaluation questions could be accessible alongside my research, planning and construction tasks.

EVALUATION QUESTION 3


EVALUATION QUESTION 2


EVALUATION QUESTION 1