Friday, 17 February 2017

Post Production Research & Planning - Billing Block Research

I selected a range of billing block examples from existing horror thriller film promotional posters. This gave me an idea of what I could incorporate into my own billing block in regard to providing production information to my audience. 

(The Conjuring 2)

(Insidious)

(Blair Witch)

(The Cabin in the Woods)

A Billing Block is typically included towards the end of a film trailer (when the release date and film title is often revealed to the audience), as well as at the bottom of a promotional poster in a small font. It is used to provide the audience with any additional information they may need about the film during the run up to its release. The Billing Block is often located near small production company logos, age certificates and promotional websites/social media accounts/hashtags which allows the audience to engage more with the films promotion in both film trailers and posters. I intend to incorporate this alongside the Billing Blocks on my own products.
Based on looking at these four examples of existing horror thriller billing blocks, I have noticed that there is a consistent use of the following information:
  • The names of any Production Companies involved in the creation of the film.
  • Name of the Film Director responsible for all creative aspects during the making of the film.
  • Casting Directors
  • Cast Members - particularly those with a major role in the film.
  • Producers and any Co/Executive Producers
  • Costume Designers
  • Film Editors
  • (Script) Writers 
  • Director of Photography (for any promotional products; including film posters and DVD covers).
  • Individual(s) responsible for the film's Screenplay
I aim to incorporate most aspects into my own Billing Block in order to make my products appear as realistic as possible. However, I will need to create my Billing Block at the end of my post production editing process of my trailer.

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